Sponsor letters are written to request some sponsorship from a company or individual. These letters are valuable because they are your first introduction to potential contributor to your organization or event.
When people need sponsorship for a function, an event, or cause, they turn to potential sponsor to help make their function a success.
Writing a sponsor letter is quit hard. You need to know what are going to offer and how you can help the sponsor in return. Stressed is added to the process because there are only so many good sponsors for your situation. Not all sponsors will be the right fit for your organization so, you need to make your letter very effective.
So here are some helpful tips.
The first place to start might be to look at some sample sponsor letters before you start writing yours. So where do you go to find sample sponsor letters? Finding sample sponsor letters is not a difficult job to do. You can find a nice collection of them online. Using Yahoo or Google will be your first options. You can find different types of letters and different ways to approach a sponsor without having to pay a dime. You can even download some of the letters and use them as a guide.
Take a soft approach and let them know who you are, what you do, how your event works and have it helps your community. Then explain to them the opportunity that they have by sponsoring you. Detail the advantages that they will reap from participating. Explain to them the different levels of packages that you have available for sponsorship.
Always remember that it is very important that you express yourself clearly in short sentences. Be direct and get to the point. Keep the letter short. Offer additional information if they want it.
The idea of sponsorship has been around for years. But it seems that many people are still not fully aware of what it really is all about. The concept of sponsorship is surrounded by so many myths. Yes, what you know about sponsorship could be nothing more than made up information. The sad thing is, some organization shy away from sponsorship because of these myths. This is unfortunate because getting a sponsor is a great way to raise funds for an event, a sports team, a charity, etc. Read this article and try to challenge your idea about getting a sponsor. You would be surprised that the things that you know about sponsorship may not be true after all.
Myth No. 1: No one is giving away sponsorship right now because of the economy.
This is a big myth and it is very important to debunk it because many individuals and organizations are scared of approaching potential sponsors because of the fear that they may get rejected right away. The truth is, many organizations are still very much open to sponsorship. In fact, the wisest among these companies probably increased their budget for advertising and promotion. They know that when the economy is down, they should be more aggressive in promoting their products and services. They are also aware that sponsorship is one of the most cost effective means of promotion. So if it is the thought that companies are getting stingy that is keeping you from getting sponsors, now you know that it is nothing more than a myth.
Myth No. 2: You need a pro to create your proposal.
There really is nothing wrong with hiring a professional to create your proposal for you especially if you have the budget for it. But it is not necessary. You can easily make your own proposal. Actually, there is no one more qualified to create s proposal for your cause or project than yourself. This is because you know the project. More importantly, you care for it. All you need to do is to express your thoughts and some of your feelings about the project in writing. Hiring a professional can even make your proposal less attractive to potential sponsors. Keep in mind that potential sponsors are always looking for authenticity. They need someone they can trust with their money.
Myth No. 3: If you’re project is good, you will get sponsored.
This is probably one of the biggest mistakes that organizations make. Some people think that because they are working for a good cause, they don’t have to do much work already and that sponsors will fall on their laps. No matter how good your project is, you still need to pitch it to potential sponsors. You also need to be professional when approaching heads of companies. Getting sponsors require some real effort and you must not be afraid to get your hands dirty.
Now that some of the biggest myths about sponsorship are debunked.
This question gets raise quit often so I figure I take out the time to let as many people know as possible. Throughout the course of the year, you are bound to have countless friends, acquiescence, co-workers, and family members who will be participating in a marathon for some worthy cause, like for example, blood cancer research. All of the participants are looking for sponsors to sponsor them. They raise funds based on the miles that they run or get a lump sum from their friends and family.
But there are some individuals who want to take it to the next level and what to contact companies and local business to sponsor them. So what should they do? All major corporations have a department or person that deals with sponsoring charities. So check the companies website and see if you can find out who that person is. If necessary you can call the company and ask the reception for that person’s name, their email, or telephone number.
If you aren’t able to get them on the phone or the thought of making cold calls completely turns you off then write them a letter.
First, let them know about the charity, why it is so important that we find a cure for blood cancer, why finding a cure is important to you and how it has effected your life, and then let them know the various ways that they can get involved by sponsor you. Explain the different level of sponsorships. Keep the letter to the sponsor nice and short and right to the point.
Before we start talking about or showing you what a complete sample sponsor letter should look like, there are some things that you need to get together so that you can put together and send out complete and effective sponsor letters.
It’s important that you think about these concepts before you put together your letter because they need to be part of event, so that it has enticing features that will attract sponsor to your event.
So lets get started. The most important thing that you need to get together is a clear and comprehensive description of who you (your organization is) are, what your accomplishments are, why you are appealing and worth sponsoring, and what is it that you are doing that should get sponsored.
It might be helpful to put it all down into a list and then write out different version so that you can come up with something compelling and effective.
Welcome to the new site for Sample Sponsor Letters. Are you wondering how to approach sponsor and how to prepare proposal letters to corporate sponsor to sponsor your events? We can help. We will tell you everything that you need to know to get the appropriate funds for your fundraising efforts.